â—ŽCore values: credit creats limitlessness

â—ŽEntrepreneurial spirit: persistent to succeed

â—ŽMission: Progress with staffs and develop with clients

The connotation of progressing with staffs: Integrate the enterprise with staffs and make progress together. Share some fruits of the enterprise with staffs, grow up with part of staffs and become a respectable colony.
The connotation of developing with clients: Integrate the enterprise with clients, gain a competitive edge and make progress together. Confirm crucial partner and competition areas.

â—ŽManagement philosophy: Righteousness accreted with benefits Benefits symbioses with righteousness

Righteousness accreted with benefits:
Pursuit of benefits amid righteousness: Pursuit of benefits amid righteousness (social merits) Combination of righteousness and benefits (customers values) Righteousness first benefits second (abide by rules)
Pursuing mutual benefits: Mutual benefits with society (social profits) Mutual benefits with customers (customers profits) Mutual benefits with staff (staff richness)
Benefits symbioses with righteousness:
Great benefits amid righteousness: righteousness and benefits intercommunity (balanced society) Righteousness enhanced by benefits (make return to society) Great righteousness and achieved benefits (success in future)
Pursuing symbiosis: Symbiosis with society (social prosperity) Symbiosis with customers (customers development) Symbiosis with staff (staff advancement)

â—ŽAction Principle: Loyalty, Devotion and Innovation

Loyalty: be loyal to the company.
Method: love the company as love home, and be proud of it; to progress as the cause of self-worth; take development of career as the cause of self-development.

Devotion: respect and be responsible to work; love the post.
Method: abide by professional ethics; deal with concrete matters relating to work; progress in par with the company; advance with times.

Innovation: be innovative in practice and within the system.
Method: preach innovation and respect innovation; take action and intensify practice.